The Kenyans in Ghana Association (KGA) hosted a spectacular Mashujaa Day celebration, bringing together Kenyans living in Ghana to commemorate the day. ‘Mashujaa’ is the Swahili word for ‘Hero’. Mashujaa Day, also known as Heroes’ Day, is a public holiday in Kenya celebrated on October 20th each year. It honors and celebrates the heroes who played significant roles in Kenya’s struggle for independence and those who have contributed to the country’s development and progress since then.
The family fun day event, held at Mmofra Park on 21st October, was a resounding success hosting over 200 people including children, reinforcing the strong bonds within the Kenyan Community in Ghana.
The celebration featured a vibrant display of Kenyan culture especially through music and food. Attendees were treated to a diverse array of activities, including music and inspirational speeches.
H.E. Eliphas Barine, the Kenyan High Commissioner to Ghana, who was the Chief Guest, delivered the keynote address, stating, “Mashujaa Day reminds us of the remarkable individuals who have shaped our nation. It’s a day to recognize the heroes among us, past and present, who continue to make valuable contributions to our homeland. To us as Kenyans living in Ghana, let us continue to fly the Kenyan flag high in our host nation and to also celebrate our unity and achievements.”
Chairperson of the KGA, Ms. Emma Wenani, expressed her gratitude and enthusiasm, saying, “We are thrilled as a team to have hosted the Mashujaa Day celebrations. This event embodies the spirit of unity and collaboration within our community. We extend our deepest appreciation to the Kenyan High Commission in Ghana, our sponsors and partners for their invaluable support, and, most importantly, to the Kenyan community whose presence made this day colorful and memorable.”
The event was made possible through the generous support of our sponsors and partners, including Certified Homes, Consolidated Bank Ghana, Optiven, Brij Africa, Nova Surgery Center, BlowChem Industries, Labadi Beach Hotel, Johnnie Walker, Peduase Valley Resort, Mellow Farms and Ibis Hotel.
The Mashujaa Day celebration was a vibrant reflection of the unity and resilience of the Kenyan community in Ghana. It was a day of celebration, inspiration, and solidarity, reminding everyone of the heroism that resides in each member of our community.
About Kenyans in Ghana Association (KGA):
The Kenyans in Ghana Association is a vibrant community organization that fosters unity, cultural exchange, and empowerment among Kenyans living in Ghana. KGA aims to create a supportive and inclusive environment for all Kenyan residents in Ghana and to celebrate the diverse cultures and traditions of Kenya.
Membership organizations are one of the many groups that need to adapt and evolve by listening to their audience’s needs. In an increasingly online world, they need to prioritize digital transformation and create new ways to engage and interact with the next generation. In short, they need to pivot to a customer-centric strategy to stay relevant.
Membership centricity is a growing concern for membership organizations. The basic principle focuses on putting the needs and goals of your members ahead of the organization. For some traditional organizations, this is the polar opposite of the traditional business-centric methods which put business needs ahead of customer satisfaction. One reason to make the switch to a customer-centric strategy is to ensure your association’s relevance and popularity- your organization should not feel remote from your members’ interests and ambitions.
Richard Gott, the Founder of The MemberWise Network, encapsulates it flawlessly, “we are realizing that the future sustained member value and expansion necessitates a more profound emphasis on online membership interaction and engagement.”
What does membership value mean?
Membership value is a crucial concept for membership organizations as it directly impacts the satisfaction and engagement of members. It can be categorized into two main definitions: perceived member value and actual member value.
Perceived member value refers to the features that members believe they receive from their membership, such as access to services, benefits and the ability to participate. On the other hand, actual member value is the tangible benefits that members receive, which can include opportunities for professional development, networking, community involvement, discounts, career advancement or recognition.
One Response
Hi, this is a comment.
To get started with moderating, editing, and deleting comments, please visit the Comments screen in the dashboard.
Commenter avatars come from Gravatar.